About Us

Luke Daniel Sales Training helps UK businesses improve sales performance through clear, practical, and structured sales training. We work with sales teams, leaders, and business owners who want consistent results rather than short-term motivation. Our approach focuses on real-world selling skills, sales process clarity, and behavioural change that sticks. Training is delivered through in-person live courses, a 12-month sales training programme, weekly group coaching, and on-demand learning resources. We support individuals and teams looking to build stronger pipelines, improve conversion, and embed effective sales habits over time. Based in the UK, working with businesses nationwide.

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